16/11/2024 - Tazio Nuvolari’s 132nd Anniversary

A Leap into the Future to Celebrate the Legend: Tazio Nuvolari’s 132nd Anniversary

An atmosphere filled with emotion and pride enveloped the Tazio Nuvolari Museum in Mantua, where authorities, partners, and enthusiasts gathered to commemorate the 132nd anniversary of the legendary “Nivola.” The evening, rich in significance and surprises, served as an opportunity to honor the champion’s glorious past while embracing the innovation that carries his legacy into the future.

A digital journey that began in 2021
In his opening speech, Director Giuseppe Pottocar expressed heartfelt gratitude for how the Museum has undergone an extraordinary digital transformation over the past three years, thanks to its collaboration with GlobalMedia. He then handed the floor to Fabio Castagna, Head of the Data-Bank, who detailed the steps taken to make Nuvolari’s history accessible to everyone, everywhere.

The journey began in 2021 with the digitization of the Museum’s extensive archives, laying the foundation for a modern and accessible platform. In 2022, during the 130th anniversary celebrations, the innovative Digital Card “Nivola on-the-road” was unveiled, allowing users to pay tribute to the champion and participate virtually in events organized by the Museum in Italy and abroad.

By 2023, the project reached new heights, integrating 3D content and Augmented Reality features that allow users to virtually explore the cars and motorcycles that made Tazio Nuvolari a legend. At the Museum itself, a dedicated digital station was introduced to support research by scholars and students, further expanding its educational impact.

Link video history.

Numbers that speak to global success
The results of this extraordinary innovation are remarkable: over 70 international events across four continents, more than 100,000 users engaged through digital initiatives, and a website visited by over 500,000 people worldwide. The Tazio Nuvolari Museum is no longer just a physical space but a living, connected reality that brings history to life in every corner of the globe.

A new logo for a new era
As the highlight of the evening, Director Pottocar unveiled an exciting surprise: the Museum’s new logo, presented by Fabio Castagna. Mantua, design, luck, and speed were the four key words that inspired a dynamic and modern visual identity. This logo encapsulates the essence of the champion and the Museum’s mission, symbolizing a renewed energy that looks to the future with the same determination and audacity that made Tazio Nuvolari immortal.

Link video logo.

A toast to the legend
The evening concluded with a celebratory toast, featuring the refined Nuvolari sparkling wine from Cantine Giubertoni and the authentic flavor of Bossolà offered by Voglia di Pane. A convivial moment that sealed the importance of this anniversary, paying tribute to a figure who, 132 years after his birth, continues to inspire and captivate the world.

The celebration of Tazio Nuvolari’s 132nd anniversary was not just an occasion to reflect on the past but a triumph of innovation and vision, projecting Nivola’s myth into an even brighter future.

8Volanti Tazio Nuvolari affiliato ACI Storico; GlobalMedia; MyNet; Voglia di Pane; RUBINI; Cantine Giubertoni; Lions Club Mantova Host; Gruppo Tea; Fondazione Banca Agricola Mantovana; Udito Finissimo; Hotel La Favorita Mantova.