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IT21/11/2024 - MOTOR SAPIENS conference
The Tazio Nuvolari Museum has achieved an important milestone: being invited as a speaker at the prestigious 1st "Motor Sapiens" Conference, a one-of-a-kind event organized by Victorious, conceptualized by Ermanno De Angelis, and held in the enchanting setting of Villa Negroni in Vezia, Switzerland.
This invitation is not just recognition but a celebration of the extraordinary journey our Museum has undertaken in recent years. Through an innovative approach and modern communication strategies, we have successfully engaged younger generations, drawing them closer not only to our Museum but also to a world steeped in history, culture, and passion.
Innovation and Interactivity to Inspire Youth
Thanks to strategic collaborations with digital partners such as GlobalMedia, we have revolutionized how the Museum tells its story and connects with the public. By focusing on interactive communication and experiences that extend beyond the Museum’s walls, our international projects, traveling exhibitions, and global partnerships have become a benchmark of success. We have demonstrated that cultural heritage can be vibrant, dynamic, and in tune with the needs of a young, curious audience.
A Conference Looking to the Future
The 1st "Motor Sapiens" Conference provided a unique opportunity to explore the past, present, and future of mobility. Discussions included Historic Motorism as a cultural movement and global economic asset, its historical and social significance, and its potential as a driver of regional development and tourism.
Among the internationally renowned guests, Director Giuseppe Pottocar had the honor of sharing the Tazio Nuvolari Museum’s experience, illustrating how renewed communication strategies and the adoption of new technologies have opened doors to new generations of enthusiasts and professionals, fostering an intergenerational dialogue that embraces the future.
The Event
The conference took place at Villa Negroni in Vezia, Switzerland. More than just a celebration of mobility, it offered a glimpse into the future, where the Tazio Nuvolari Museum proudly brought its vision and enthusiasm to the stage. At the end of the meeting, the Tazio Nuvolari Trophy was announced in his honor for the historical reenactment of the Circuito di Campione d'Italia, which will take place in 2025.
The future of mobility began here, and we were proud to be part of it.
Nunzia Del Gaudio (Victoriousch & Automobile Club Lugano Classic) and Giuseppe Pottocar (Aci Mantova e Museo Tazio Nuvolari)